Data Skill/Fact-Base Thinking

Objective of Training

The trainees will learn the importance and the effective methodology of using correct data in conducting business operations.

Characteristic of Training

There are two types of data in the business world. One is critical in business where the use of such data increases the persuasiveness of statements and can also be utilized to produce suggestions. The other form of data has no significant usage in business where it is simply information that does not add value. In this training, trainees will learn how to use effective data in two major business scenarios which are a) when making a statement, and b) when identifying a problem in business. The training will cover the critical points one needs to keep in mind when using data and also how to come up with ideas from data.

Time Schedule

  • Data Skills 1-Day Course
    9:00 Necessity of Data Skills
    9:30 Use data to make an assertion

    Elements with impact

    Strong information

    Easy-to-understand output

    13:00 Find the problem from the data.

    (Case Analysis)

    Gather the data

    Read and interpret the data

    17:30 Summary
  • oneday-data

Target training

  • All business professionals that utilize information and data
  • Mid-career professionals with basic business skills such as logical thinking skills

Past results

Major trading companies
Cafeteria training
Major SIer company
Cafeteria training
Major medicine company
Cafeteria training
Major manufacturing companies
Cafeteria training
Major electronics manufacturing company
Cafeteria training

And many other past results

What is data skill?

We often receive the question, is data skill about “how to gather data?” or does it cover “statistical analysis?” but it is neither one of these skills. Our training content can be summarized into 2 skill sets. One is how to make persuasive assertions using data and the other is how to read data and correctly understand its implications. Therefore, we name our data skill training as “fact base thinking skills”.

The importance of the above mentioned data skill is increasing currently due to the spread of logical thinking in the business world. Logic is the equation in mathematics while the numbers to that are put inside the equation are the data. Even if you have the correct equation, without adequate data, it is impossible to come up with the correct answer. As such, just simply fortifying logical thinking is not enough to become professional in persuasive communication.

Let us first use an example to take a look at what it means to make persuasive assertions using data. Say there is a statement “Our company’s sales are increasing, our product is more competitive than others, and the evaluation from our clients is very high, therefore, our new business is doing well”. In this situation, data skill is to consider “on what grounds (data) are we saying that the sales are increasing? Are the really increasing?”. It is the thinking skills to dig deeper into the facts behind statements and not completely rely on the statements themselves. If the sales are increasing, how much are they increasing? Is it 1%, 5%, or 30%? Without specific numbers, the statement itself is still very weak. Say the sales increased 5% compared to last month. Is it really possible to say that the sales are increasing in this scenario? What if the market itself grew by 200%? In such case, a 5% increase cannot be considered doing well. If the product is related to the Christmas season, a 5% increase in December compared to November might not be a great increase. To be able to reasonably compare and use numbers to fortify the statement is the essence of making persuasive assertions using data.

Let us take a look at how to read data and correctly understand its implications. For example, say that there is a company with the following sales results. Year 2005 was 10 billion yen, 2006 was 9 billion, 2007 was 5 billion, and 2008 was 4 billion. What can you read from this data?

If one does not think deeply, one can easily state that the sales are decreasing. If you were to state more specifically, one can say that the sales are decreasing annually with a big drop in 2007. If you were to take it further, one can say that maybe there was a major claim concerning their products, or, there was a big drop in the market condition. This is a simple example but in the actual training, the trainees will acquire the skills to not simply look at the phenomenon but think deeply into the potential causes and produce suggestions from the data.

To be able to utilize data in making persuasive assertions is a critical skill necessary for all business professionals. The content of this training is unique to our company.