Marketing

Purpose for the training

Trainees can learn how to make marketing strategy and action plan understanding unclear customer needs in a complicated market. This training can be useful for various industries and job type, because you can understand the relation of marketing with strategy, problem solving, etc.
pls-marketing

Characteristics of the class

Trainees will learn what customer needs are, and about segmentation for how to divide the market. And then learn about targeting for how to set a target segment, and positioning to make clear differences with competitors.
After that, trainees will learn about marketing mix (4P) through lecture and case studies.

Overall image of the class

Title – Number of Times Content Positioning Target Learning Time Cost
Marketing
strategy
  1. Marketing strategy
Trainees will learn how to make marketing strategy based on customers’ needs 3 hours 4,000Yen
Marketing
strategy /mix
4 times
  1. Marketing strategy
  2. Introducion of marketing mix & Product
  3. Price
  4. Place & Promotion
Trainees will learn not only marketing strategy, but also the way of thinking of detail marketing 4P. 6.5 hours 16,000Yen
Including
business mode
5 times
  1. Marketing strategy
  2. Introduction of marketing mix & Product
  3. Price
  4. Place & Promotion
  5. Business model
Trainees will learn not only marketing related theory, but also business model to sustain business for long time. 9.5 hours 20,000Yen